Wednesday, September 12
This article is a few years old, and I found it when I Googled the phrase “vanishing caloric density” I heard in a documentary. This article, The Extraordinary Science of Addictive Junk Food, from the New York Times Magazine takes a deep look into the science and marketing of processed food, and it’s a little scary.
The article is long, but if you have the time it is worth the read. I’m a big believer that we need to know what we are up against. And that is teams of scientists, marketers, and billions of dollars trying to get us hooked on salty, sugary, fatty, processed foods.
The chemists and researchers are so good at finding the right mix of salt, sugar, fat and chemicals, that our brains are nearly powerless to resist once we start eating these junk foods. In fact, they call it the “bliss point,” that exact combination that makes the taste, texture, and more irresistible.
The more information I learn about the food industry, the more easily I can reject these junk foods. It’s not necessarily their responsibility to keep us healthy, but knowing how they target poorer, uneducated populations and children makes it a lot easier for me to not support the company.
“The public and the food companies have known for decades now — or at the very least since this meeting — that sugary, salty, fatty foods are not good for us in the quantities that we consume them. So why are the diabetes and obesity and hypertension numbers still spiraling out of control? It’s not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers. What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive.”
Arm yourself with information so you can make better choices. And if you can just resist the initial craving, you can start to break the habit and addiction these foods bring on. Hopefully, reading some of these stories will help.
Workout for Wednesday, September 12
Single Arm DB Press - Lunge Position
5X5 on Each Arm
17 min AMRAP
15 Wall Balls (20# to 10' / 14# to 9')
Run 1 Lap